Besides being fanatical about new tech and AI, another interest that I’m really passionate about is politics. I will use this as an example on how to engage with your audience. The same method, however, could apply to almost any market. The idea, is how to join various forms of content and create a connection, to make a podcast that would be of interest to your target market.

The Facebook group I want to share this with is #cdnpoli, which is a Facebook Group I created several years ago. It’s for Canadians who have an interest in politics and the environment. You can imagine this as any group you want; perhaps one of yours, that explains your specific interests and has posts and content related to this interest.

Often, podcast are created as .mp3 files, and they can’t be share on Facebook. Google Gemini offers this information as a work-a-around.

You can’t upload an MP3 podcast directly to Facebook, but you can share it using a file-sharing service or an RSS feed:

Use a file-sharing service

Upload the podcast to a service like Google Drive, Dropbox, or SoundCloud, and then post

the shareable link to Facebook. You can also change the sharing settings to allow anyone

with the link to view the file.

Use an RSS feed
Host your podcast with a service like BuzzSprout or PodBean, which will provide an RSS feedthat you can share on Facebook. Once set up, new episodes will automatically post to Facebook when you upload them to iTunes.

That’s a fair assessment I believe, but it would be better if you were able to serve the content from your own website, and used as a means to create content, and interest, for your website business.

To create this content, Google NotebookLM was used. PC Mag said:

No form of online content is safe from AI-ification, and that includes podcasts. Google added a new capability to NotebookLM in August that turns your scattered notes into a full-blown podcast discussion between two AI hosts.

One male and one female voice chat about the material in an incredibly humanlike, though at times cringeworthy, tone. They make jokes, play off one another, and raise probing questions about the material. Spotify partnered with Google to add a NotebookLM-powered feature to its annual Spotify Wrapped. I tapped NotebookLM to turn my childhood diary into a discussion about being a kid in the modern world, which was surprisingly insightful considering the simplistic, childhood thoughts I uploaded.

Google plans to continue building on the feature; the latest update allows the human listener to join the conversation with the AIs and ask questions.

Three pieces of content I have on my hard drive, is a pdf file with the Conservative party of Canada policies, a link to the Republican Project 2025, and a report from the United Nations about dire consequences if we don’t reduce our emissions. It’s very obvious that this content is all related somehow, but the problem was how to explain it.

Google NotebookLM enables one to upload the various resources to this new program, and the AI analyzed the content and created a podcast to download and add to your website.

It connected the dots between these three pieces of content, and examined how it’s related. It turned the content I uploaded into a thought-provoking podcast. The mp3 audio file can’t be shared directly to Facebook, but the url of the webpage, with the podcast, can be shared to Facebook.

Here is the podcast I created:

Any social network that will allow you to share a URL, will enable you to share content that matters to you, in the form of a podcast.

Please note: the file size when you download your podcast in Google is in .wav format and is larger than it needs to be. It could slow down the play back. There’s a program called FFaudioConverter and you can find the latest downloads for Windows and Linux here. I used this to convert the format from .wav to .mp3, and it was only about one-tenth the size.

Other related posts on this site are ‘How Castapod Can Elevate Your Business‘, ‘Unlocking the Power of Video: Explore 3 Unique Video Content Generators with 1Min.ai‘ and ‘15 Low-Cost Business Ideas for Entrepreneurs: Turning Passion into Profit‘.